Keywords
How to Cite
Abstract
Background Cosmetic procedures are increasingly common, influenced by social media, changing beauty standards, and greater public access to aesthetic services. Adequate knowledge and positive attitudes are important for informed decision-making and safe practices. Limited awareness of complications, contraindications, practitioner qualifications, and post-procedure care may increase potential risks.
Objective To assess the knowledge, attitude, and practice regarding cosmetic procedures among the general population of Lahore, Pakistan, and to determine their associations with selected demographic characteristics.
Methods A descriptive cross-sectional study was conducted among 384 adults in Lahore using a structured questionnaire comprising demographic, knowledge, attitude, and practice sections. Data were analyzed using SPSS Version 27. Frequencies, percentages, means, and standard deviations were calculated. Chi-square tests and correlation analysis were used to examine associations and relationships among variables. Statistical significance was set at p < .05.
Results Nearly half of participants demonstrated moderate knowledge (49.0%), while 32.3% had good and 18.8% had poor knowledge. Positive attitudes were observed in 54.7%, neutral attitudes in 29.4%, and negative attitudes in 15.9%. Practice levels were poor among 40.9%, moderate among 37.8%, and good among 21.4%. Social media was the major information source (41.9%). Knowledge, attitude, and practice were significantly positively correlated.
Conclusion Participants demonstrated moderate knowledge and generally positive attitudes but comparatively poor practices. Strengthening public education, professional consultation, reliable social media information, and safety awareness is recommended.