Abstract
Ethnography is a qualitative research methodology that involves studying people in their natural environments to understand cultural occurrences, behaviors, and social interactions. The study of ethnography involves recognizing and describing the culture of a group or individual.
Objectives: The main objective of this methodology paper is to illustrate and clarify the ethnographic research process. The definitions of methodology, key elements, stages of the research process, including planning, gathering data, recording, and analyzing, as well as the advantages and disadvantages of conducting ethnographic research, were described.
Methods: The database library was used to search the pertinent literature, and searches were conducted using PubMed, Google Scholar, PakMediNet, and keywords such as ethnography, qualitative inquiry, features of ethnography, steps of ethnography, and types of ethnographic data collection.
Results: Ethnography can provide insights into the comprehensive analysis of experiences, values, and beliefs about culture.
Conclusion: The methods for data gathering and the framework for data analysis are explained through the use of ethnographic methods. This study assessed methodological issues related to employing an ethnographic approach in a research study.